Making Your CPA Website Work For You

March 7, 2010 by  
Filed under CPA for Beginners

CPA as much as any other form of internet marketing relies on making people want to click links and demonstrate an interest in the promotions you are taking part in. Although, unlike many other forms of internet marketing, CPA does not directly rely on people making a purchase, it does have a beneficial effect to be able to provide qualified leads. Therefore, it is beneficial if you can make them leave your website with the intention of getting more information – whether they make an order, fill a response form or anything else, it is important to ensure that they are more interested because of their visit to your site.

The most immediate way to make your website appealing for CPA purposes is to provide quality content. Content is the hook that makes people hang on and find out more when they visit a website. If you get the content right, then you will have people staying on the website and therefore they will be more likely to click any link on that site. Once people have clicked that link, it would help if they are prepared to go straight for the action that you have set as your “cost per” action. You can make sure they are by writing good articles for your website.

The most important thing about the articles is that they should make clear that the person visiting the website will have their life improved or a problem solved by deciding to take an interest in the product or service you are promoting.

Strike While The Iron Is Hot

March 7, 2010 by  
Filed under CPA for Beginners

Making sure that you are accepted by a CPA network involves a bit of work on your part, and it is key to remember that everyone who is applying wants, just as much as you do, to be accepted to the networks you have applied to. It is therefore essential to make yourself look as valuable as possible to a CPA network by showing that you are intent on making the promotions you are involved in a success for you, for the advertisers and for everyone else involved. In part, you can demonstrate this to the network by not leaving it to them to get back to you.

In some sectors of the business world this might be considered impolite – getting in people’s faces works in some businesses but in others it is considered highly off-putting. In CPA, a major part of the strategy that will make you successful will be your enthusiasm. Showing that you do not lack in enthusiasm will work to your advantage – it is well worth calling to follow up your application and explaining that you are keen to get started. They may go through a phone interview with you there and then and if you demonstrate knowledge to go with your enthusiasm you will look much better in their eyes.

You may find from looking on the network’s website a list of Messenger IDs for the affiliate managers at the company. This is an excellent chance to make immediate contact and, if the affiliate manager is not available to chat at the time you can make a telephone appointment right there.

Make Your Website Stand Out For CPA Networks

March 7, 2010 by  
Filed under CPA Basic Tips

One of the most frequently asked questions about CPA is “Do I need a website in order to get accepted to a network?”. It is a fair question too, as some of the promotions run by CPA advertisers do not actually need to be advertised through a website specifically. There are promotions that will work equally well through social networking. Some CPA networks will accept you without a website, and if you are filled with dread at the prospect of setting up a website for some reason, then you can concentrate on working through them. However if the question is “Do I need a website in order to make real progress?” the answer is “Yes.”

There can be no denying that CPA networks look much more favorably on applicants who have a website to link to. This is a fact. In fact, many networks have a hard and fast rule preventing people from signing up to the network if they do not have a website. The best networks stipulate that you need to have a website, and will check that website to see if it is up to the standards they have come to expect from applicants. Therefore it cannot be a holding page, it should not be a social networking profile, and it should have original content and some concept of design to it.

Think about applying for a credit card or a loan. You have to go through a credit check to show the lender that you are trustworthy, or they won’t lend you the money. With CPA networks, they are staking their reputation on providing good affiliates, so they want you to show that you know what that takes. Give them something good to look at.

Why Should I Choose CPA? Part Two.

March 7, 2010 by  
Filed under CPA Basic Tips

There are more than enough reasons to try out CPA. The fact that many people are taking it up after having tried out countless other forms of internet marketing, and finding that CPA is the one that works for them, should be more than enough to convince you it is worth a try. In case it is not, though, there are other reasons that you ought to consider what CPA can offer you. In many cases this will be substantial, and can make you a lot of money for not much work.

Working With A Network Provides Security: The presence of a middleman in any deal will do more to ensure that both sides are honest in their intentions than any number of other stipulations. CPA networks operate as the middlemen in any promotion transaction. They will not accept promotions that they consider to be dubious – and they have people to check out the deals so as to be sure – and nor will they accept affiliate marketers who appear to know nothing about the medium. Therefore, a key part of business is already taken care of.

CPA Is Flexible: Although you will be expected to have a website for most CPA networks and most promotions, there are ones which specialize in promotions for people who aren’t the greatest website builder. Some even provide specific landing pages that you merely need to host without changing the text. If you know your way around social networking sites like Twitter, then you can direct traffic pretty consistently to good offers – and profit from people’s interest.

Why Should I Choose CPA? Part One.

March 7, 2010 by  
Filed under CPA Basic Tips

Many internet marketers these days are turning to CPA as a realistic way of making money online. The evidence is there, too, that it really works, and the fact that once you are signed up to a few networks the work is relatively easy must also be considered a major selling point for the medium. But why is CPA so popular? Well, there are a few reasons for this, and some are as follows:

You Don’t Need To Make A Sales Pitch: Too many internet marketing plans involve trying to sell directly through pressure techniques. This works well for some people, who are never more alive than when they are rolling out a sales pitch that they are convinced will work. Some people, on the other hand, find it uncomfortable to “sell” themselves, or to write a sales page where the language without fail rolls into hyperbole. If you’re trying to convince someone that something will change their life – and it probably won’t – your doubts will show through. If you just show them where the sales pitch is, it’s not so bad.

Many Promotions Are Virtual “Can’t Miss” Material: There is no getting around it, people love getting something for nothing. And many CPA promotions are built on that very premise. Just by signing up for more information on a promotion, people can get free stuff, or money off a deal. A lot of CPA promotions pay off for the affiliate marketer (you!) simply on the basis of getting people to sign up – so some of the promotions you find will guarantee you a slice of the pie – and if there is any direct selling to be done, someone else will do it.

The Role Of A CPA Network

March 7, 2010 by  
Filed under CPA Basic Tips

The process of signing up to a CPA network is one that is often little understood by new internet marketers. The impression that many have is that it would be a lot easier and more straightforward to just liaise with advertisers one to one. However, the history of CPA has shown that the networks’ role as middlemen in the deal is one which positively benefits both sides. The number of promotions out there which you could theoretically take part in is large, but signing up to a network collects them all under the one banner and allows you to find them more easily.

CPA networks also take care of the payment process – allowing the promoters and the advertisers to concentrate on the things that they are most skilled in doing. They add an element of credibility to both sides which is important in a sector where customers usually do not, and often cannot meet face to face (something which is considered important in terms of building credibility and trust). It is for this reason that the most prestigious CPA networks – and a majority of all the others too – will insist on a phone interview. Their credibility stands and falls on who they accept.

None of this should stand to discourage you from applying for any CPA network. The worst they can do is say no, and there will be several others who will say yes. Some smaller and newer networks do not have an interview requirement, and these may be good ones with which to start your campaigns.