Finding The Missing Link

March 7, 2010 by  
Filed under CPA for Advanced, Featured

One of the most telling factors in a high search engine ranking is the power of links. Every time someone links to your site, it registers with Google as a sign of its popularity. The more people you can persuade to place a link to your site on theirs, the more highly Google will rank you. This has led to an increase in the popularity of link bank sites where people go and place links to their site. The theory goes that it doesn’t matter if someone clicks the link – the fact that it is there, on another site, means that you have got the points for being linked to.

This is a dangerous way of trying to generate a high Google search ranking. For one thing, link bank sites are full of other links. Yes, you may have got your link on another site, but so have they. If you were to click through, you’d find that many of these sites are terrible – but clicking through is inadvisable in any case, because what really gives you a high Google ranking, far more so than just having a link to your site, is having a popular and active link that people are keen to read. Therefore, you should consider the quality of your website before you go about trying to build links.

Placing links on places like your Twitter feed and online forums is potentially beneficial, but only specifically helpful if the link is likely to be clicked. If you stick a disembodied, out-of-context link on a site, or if few people read the site, the best thing that can happen is that people don’t bother clicking it. if you place it in a form that has rules against spamming, you may find your post edited and your account cancelled.

Applying To Join A CPA Network

March 7, 2010 by  
Filed under CPA Basic Tips

The popularity of CPA has grown to such an extent in recent years that it is hard to see how it would work without the all-important role of CPA networks as middlemen in the process. Applying to join a network is an essential early step in making CPA work for you, and picking the right network is not something that just happens. It is a good idea to take some rudimentary polling from people you trust in the Internet Marketing world. If these people point you towards a specific company, then you should get to the company website and fill in an online application.

The application form is not particularly long, and the information required is not terribly in-depth either. You do not need to pay to join – at least, not for any reputable CPA network – and if you are asked to it is better to shake your head and look for another network. You will not find that paying to join a network hooks you up with preferential campaigns. It doesn’t work like that.

The network will no doubt have a list of guidelines to which you must adhere in order to join. Many will insist that you have a website that they can look over before permitting you to join. Among those, there will be some networks that insist on specific requirements for your website. If this is the case, and it is a network you are eager to join, then you may consider making changes to your website to ensure acceptance. You are unlikely to be turned down simply on the strength or weakness of your application – but if you are it doesn’t hurt to call them and ask what you can do to improve the chances of acceptance.