Applying To Join A CPA Network

March 7, 2010 by  
Filed under CPA Basic Tips

The popularity of CPA has grown to such an extent in recent years that it is hard to see how it would work without the all-important role of CPA networks as middlemen in the process. Applying to join a network is an essential early step in making CPA work for you, and picking the right network is not something that just happens. It is a good idea to take some rudimentary polling from people you trust in the Internet Marketing world. If these people point you towards a specific company, then you should get to the company website and fill in an online application.

The application form is not particularly long, and the information required is not terribly in-depth either. You do not need to pay to join – at least, not for any reputable CPA network – and if you are asked to it is better to shake your head and look for another network. You will not find that paying to join a network hooks you up with preferential campaigns. It doesn’t work like that.

The network will no doubt have a list of guidelines to which you must adhere in order to join. Many will insist that you have a website that they can look over before permitting you to join. Among those, there will be some networks that insist on specific requirements for your website. If this is the case, and it is a network you are eager to join, then you may consider making changes to your website to ensure acceptance. You are unlikely to be turned down simply on the strength or weakness of your application – but if you are it doesn’t hurt to call them and ask what you can do to improve the chances of acceptance.

The Role Of A CPA Network

March 7, 2010 by  
Filed under CPA Basic Tips

The process of signing up to a CPA network is one that is often little understood by new internet marketers. The impression that many have is that it would be a lot easier and more straightforward to just liaise with advertisers one to one. However, the history of CPA has shown that the networks’ role as middlemen in the deal is one which positively benefits both sides. The number of promotions out there which you could theoretically take part in is large, but signing up to a network collects them all under the one banner and allows you to find them more easily.

CPA networks also take care of the payment process – allowing the promoters and the advertisers to concentrate on the things that they are most skilled in doing. They add an element of credibility to both sides which is important in a sector where customers usually do not, and often cannot meet face to face (something which is considered important in terms of building credibility and trust). It is for this reason that the most prestigious CPA networks – and a majority of all the others too – will insist on a phone interview. Their credibility stands and falls on who they accept.

None of this should stand to discourage you from applying for any CPA network. The worst they can do is say no, and there will be several others who will say yes. Some smaller and newer networks do not have an interview requirement, and these may be good ones with which to start your campaigns.