One of the most telling factors in a high search engine ranking is the power of links. Every time someone links to your site, it registers with Google as a sign of its popularity. The more people you can persuade to place a link to your site on theirs, the more highly Google will rank you. This has led to an increase in the popularity of link bank sites where people go and place links to their site. The theory goes that it doesn’t matter if someone clicks the link – the fact that it is there, on another site, means that you have got the points for being linked to.
This is a dangerous way of trying to generate a high Google search ranking. For one thing, link bank sites are full of other links. Yes, you may have got your link on another site, but so have they. If you were to click through, you’d find that many of these sites are terrible – but clicking through is inadvisable in any case, because what really gives you a high Google ranking, far more so than just having a link to your site, is having a popular and active link that people are keen to read. Therefore, you should consider the quality of your website before you go about trying to build links.
Placing links on places like your Twitter feed and online forums is potentially beneficial, but only specifically helpful if the link is likely to be clicked. If you stick a disembodied, out-of-context link on a site, or if few people read the site, the best thing that can happen is that people don’t bother clicking it. if you place it in a form that has rules against spamming, you may find your post edited and your account cancelled.
One of the most powerful tools in internet marketing today is a working knowledge of SEO. There are still quite a few people who know very little about SEO, or if they know about it are still a bit unclear as to how it works. This can often be seen in the sight of articles on both blogs and article bank websites which have crowbarred in keywords wherever they will seemingly fit. The articles end up, by nature, being difficult to read and uninformative. In chasing the higher Google search ranking, the SEO novice often ends up losing out on the end result.
If you want people to see and click through the ad on your site, you cannot have success just by focusing on getting them to see it, and nor can you expect to have a lot of clicks if you focus on persuading them to click it. SEO is like medicine – used in the right quantities it has the desired effect. Too little and it will be ineffective, too much is an overdose. Therefore you need to consider:
how you get a good search engine ranking
how you make certain that this happens without spoiling the quality of the content.
To make sure that it works for you, you need to sit down and plan an article. Yes, you need to hit the right keywords in the right quantities, but you also need to make sure that what you write is interesting enough to hold the attention of people who come to your site from a search engine.
When writing articles for a CPA website blog, it is worth considering how you can ensure they are seen by the widest possible audience. People are going to read the content that is presented in the best way, and are going to take the easiest way of finding it. in large part, this means that you should promote your articles by linking to them on a social networking site like Twitter – where you can have an account devoted to the subject of your articles – and also submitting them to article bank websites, which have an excellent reputation for getting content onto the first pages of a Google search,
Remember that CPA is most effective when the people who are reading the articles are of a mind to be interested in what you are saying. Without fail, CPA websites are devoted to a certain niche, and whatever that niche is it should have a section related to it on article bank sites like Ezine. Niches are useful because they can generally be summed up in keywords. If your promotion is linked to – for example – medical offers, then someone will be more likely to find your site if they search for (again an example) “cheap weight loss medicine”. They can read the article on Ezine and bounce through to your website for more information.
So much of the most effective CPA is done by placing articles strategically on sites around the Internet. if you know where to place your articles, you are that much closer to marketing success.