One of the most telling factors in a high search engine ranking is the power of links. Every time someone links to your site, it registers with Google as a sign of its popularity. The more people you can persuade to place a link to your site on theirs, the more highly Google will rank you. This has led to an increase in the popularity of link bank sites where people go and place links to their site. The theory goes that it doesn’t matter if someone clicks the link – the fact that it is there, on another site, means that you have got the points for being linked to.
This is a dangerous way of trying to generate a high Google search ranking. For one thing, link bank sites are full of other links. Yes, you may have got your link on another site, but so have they. If you were to click through, you’d find that many of these sites are terrible – but clicking through is inadvisable in any case, because what really gives you a high Google ranking, far more so than just having a link to your site, is having a popular and active link that people are keen to read. Therefore, you should consider the quality of your website before you go about trying to build links.
Placing links on places like your Twitter feed and online forums is potentially beneficial, but only specifically helpful if the link is likely to be clicked. If you stick a disembodied, out-of-context link on a site, or if few people read the site, the best thing that can happen is that people don’t bother clicking it. if you place it in a form that has rules against spamming, you may find your post edited and your account cancelled.
One of the most powerful tools in internet marketing today is a working knowledge of SEO. There are still quite a few people who know very little about SEO, or if they know about it are still a bit unclear as to how it works. This can often be seen in the sight of articles on both blogs and article bank websites which have crowbarred in keywords wherever they will seemingly fit. The articles end up, by nature, being difficult to read and uninformative. In chasing the higher Google search ranking, the SEO novice often ends up losing out on the end result.
If you want people to see and click through the ad on your site, you cannot have success just by focusing on getting them to see it, and nor can you expect to have a lot of clicks if you focus on persuading them to click it. SEO is like medicine – used in the right quantities it has the desired effect. Too little and it will be ineffective, too much is an overdose. Therefore you need to consider:
how you get a good search engine ranking
how you make certain that this happens without spoiling the quality of the content.
To make sure that it works for you, you need to sit down and plan an article. Yes, you need to hit the right keywords in the right quantities, but you also need to make sure that what you write is interesting enough to hold the attention of people who come to your site from a search engine.
When writing articles for a CPA website blog, it is worth considering how you can ensure they are seen by the widest possible audience. People are going to read the content that is presented in the best way, and are going to take the easiest way of finding it. in large part, this means that you should promote your articles by linking to them on a social networking site like Twitter – where you can have an account devoted to the subject of your articles – and also submitting them to article bank websites, which have an excellent reputation for getting content onto the first pages of a Google search,
Remember that CPA is most effective when the people who are reading the articles are of a mind to be interested in what you are saying. Without fail, CPA websites are devoted to a certain niche, and whatever that niche is it should have a section related to it on article bank sites like Ezine. Niches are useful because they can generally be summed up in keywords. If your promotion is linked to – for example – medical offers, then someone will be more likely to find your site if they search for (again an example) “cheap weight loss medicine”. They can read the article on Ezine and bounce through to your website for more information.
So much of the most effective CPA is done by placing articles strategically on sites around the Internet. if you know where to place your articles, you are that much closer to marketing success.
Affiliate marketing may seem from the outside like a pretty lazy and uncontrolled way of making money – in some ways, it looks like some getting money for sticking a link on their website and simply hoping that people click through on it. while some people will try to make money from affiliate marketing in this lazy way, they won’t usually stick at it for long because you won’t make money if you are not getting click throughs. If you can guarantee more click throughs, you will get more money coming your way, so it makes sense to put a bit more planning into your website than some people will.
Articles are an excellent way to raise people’s interest and awareness. You have between 250 and (ideally) 500 words – or more should you choose – to define why they should be interested in what you are seeking to promote, and persuade them to see the benefits of at least signing up for more information. If you make the article too long they will lose interest and surf elsewhere, but if you make it too short you cannot address the subject in any meaningful depth.
It also makes sense to consider the number of articles you place on a site. If you include a blog on your site then you can have a set number of posts on the front page. Normally, five is considered the optimum number of posts – allowing you to cover the topic from a range of angles. The more clearly you can address the subject, the more people you can convince and the more completely you can convince them.
CPA as much as any other form of internet marketing relies on making people want to click links and demonstrate an interest in the promotions you are taking part in. Although, unlike many other forms of internet marketing, CPA does not directly rely on people making a purchase, it does have a beneficial effect to be able to provide qualified leads. Therefore, it is beneficial if you can make them leave your website with the intention of getting more information – whether they make an order, fill a response form or anything else, it is important to ensure that they are more interested because of their visit to your site.
The most immediate way to make your website appealing for CPA purposes is to provide quality content. Content is the hook that makes people hang on and find out more when they visit a website. If you get the content right, then you will have people staying on the website and therefore they will be more likely to click any link on that site. Once people have clicked that link, it would help if they are prepared to go straight for the action that you have set as your “cost per” action. You can make sure they are by writing good articles for your website.
The most important thing about the articles is that they should make clear that the person visiting the website will have their life improved or a problem solved by deciding to take an interest in the product or service you are promoting.
Making sure that you are accepted by a CPA network involves a bit of work on your part, and it is key to remember that everyone who is applying wants, just as much as you do, to be accepted to the networks you have applied to. It is therefore essential to make yourself look as valuable as possible to a CPA network by showing that you are intent on making the promotions you are involved in a success for you, for the advertisers and for everyone else involved. In part, you can demonstrate this to the network by not leaving it to them to get back to you.
In some sectors of the business world this might be considered impolite – getting in people’s faces works in some businesses but in others it is considered highly off-putting. In CPA, a major part of the strategy that will make you successful will be your enthusiasm. Showing that you do not lack in enthusiasm will work to your advantage – it is well worth calling to follow up your application and explaining that you are keen to get started. They may go through a phone interview with you there and then and if you demonstrate knowledge to go with your enthusiasm you will look much better in their eyes.
You may find from looking on the network’s website a list of Messenger IDs for the affiliate managers at the company. This is an excellent chance to make immediate contact and, if the affiliate manager is not available to chat at the time you can make a telephone appointment right there.
Applying and getting accepted to a CPA network is among the most important parts of making a future for yourself in internet marketing. When it comes to your application, you want it to be convincing enough that a company will say “Yes, you have our attention – we are convinced that you know enough to do the job, and we will accept you”. There is no point going about this in a timid way – the networks will accept some and reject others, and if you get rejected you will just have to apply somewhere else – or make sure your application is improved and resubmitted.
There are certain things that make a CPA network throw an application directly into the garbage without giving it much thought. One of the most common rookie mistakes is to use a generic email address on your application. If it finishes with @hotmail.com or @gmail.com, then you are going to find it harder to be accepted. It’s no slight on you personally, but most of the scam applicants use generic addresses. When you set up your website, you should have been given a webmaster email account. Use this.
Never leave anything blank on the form. If you leave things out, it looks like you’re hiding something. Even if your honest answer to the question risks making you look bad, fill it in and explain the situation – CPA networks are big on giving chances to those who show they understand the arrangement. Finally, use a genuine phone number and address rather than a PO Box – just like an application for credit, you will want to convince them you are worth it.
One of the most frequently asked questions about CPA is “Do I need a website in order to get accepted to a network?”. It is a fair question too, as some of the promotions run by CPA advertisers do not actually need to be advertised through a website specifically. There are promotions that will work equally well through social networking. Some CPA networks will accept you without a website, and if you are filled with dread at the prospect of setting up a website for some reason, then you can concentrate on working through them. However if the question is “Do I need a website in order to make real progress?” the answer is “Yes.”
There can be no denying that CPA networks look much more favorably on applicants who have a website to link to. This is a fact. In fact, many networks have a hard and fast rule preventing people from signing up to the network if they do not have a website. The best networks stipulate that you need to have a website, and will check that website to see if it is up to the standards they have come to expect from applicants. Therefore it cannot be a holding page, it should not be a social networking profile, and it should have original content and some concept of design to it.
Think about applying for a credit card or a loan. You have to go through a credit check to show the lender that you are trustworthy, or they won’t lend you the money. With CPA networks, they are staking their reputation on providing good affiliates, so they want you to show that you know what that takes. Give them something good to look at.
It is one of the mantras you will hear repeated time and again by users of CPA and other internet marketers – getting accepted by a CPA network is absolutely the key to everything else that you will do as a CPA marketer. As long as you can get accepted (and it is not an instant thing, you may need to prove yourself), then the rest of it will become considerably easier. So it makes sense to make the application process a major part of your strategy for making money through CPA. Consider what you can put in your application that will make you an attractive prospect.
When filling out an application for a CPA network, you need to remember that the people reading the application are reading several others each day – so they don’t have time to read War And Peace. You need to decide which information is relevant and which is super-relevant. The most relevant information will be things that set you apart, make you more of a bankable prospect than someone who has simply heard that CPA can be lucrative and has decided to see what it’s about. You need to show you know what it is about and that you will be able to make it all work.
Don’t be shy about selling yourself as a good prospect. If you have done internet marketing before with considerable success then there is plenty of reason to include some facts about what you did and how. If you have a website, make sure to include a link and draw attention to the benefits of the site. You cannot oversell yourself on an application for a CPA network. You will have a limited amount of words, so make sure as many of them are high quality as possible.
Any novice internet marketer will be interested to hear about all that you can achieve by signing up to a CPA network and letting the money pretty much make itself. However, it is not a good idea to assume that just by signing up to a social network you will immediately guarantee yourself marketing success. This is simply not the case, and you will need to be on the ball to make it work for you in the way the best marketers do. In the present climate, it seems that all roads lead through social networking – Twitter, Facebook and YouTube all have a huge part to play. You would do well to harness this.
Social networking has become one of the key buzz phrases in the internet world in the last five years. Walk into any average room full of people, and the ones who take no part in social networking will be a tiny minority. Most people who use the internet have either a Twitter account, a Facebook profile or some other social networking connection going on. This should give you an idea of the kind of reach that social networking has, and the marketplace it can allow you access to.
In this respect it makes sense to be social network compliant before you begin a CPA strategy. These sites can help you drive endless traffic to the right place and profit from the inevitable rise in actions that pay out for you. They are no substitute for a good website, but they are certainly a good companion to one.